We hope this short guide will inspire businesses owners and particularly moving company owners to look more into the limitations set by telemarketing laws. We believe that an ethical business is a powerful one.
What is Telemarketing?
Telemarketing is a type of marketing that involves making outbound calls to potential customers
in order to sell products or services.
A telemarketer is someone who does telemarketing and then they are the ones who are responsible for
making the outbound calls to potential customers.
Introduction: What are Telemarketing Laws?
Telemarketing laws are set in place to protect consumers from unwanted phone calls but the term
telemarketing is used to describe the activity of marketing goods and services over the phone.
Over time, this activity has become much more sophisticated, but with many companies using
automated systems to call and solicit potential customers. Then, the Telephone Consumer Protection
Act of 1991 made it illegal for telemarketers to call anyone on the “Do Not Call” list, lastly anyone
who has not given their written consent for being called by a telemarketer.
The 10 Commandments of Telemarketing
The 10 commandments to follow are:
- Thou shalt be polite
- Thou shalt not interrupt
- Thou shalt have a script and know it well
- Thou shalt not be pushy or aggressive
- Thou shalt not call before 8 am or after 8 pm (unless explicitly authorized)
- Thou shalt not call early on Sundays or holidays
- Thou shalt take a 5 minute break every hour and a half
- Thou shall provide information about the company for which you work
- Thou shall listen to the customer’s response and adjust accordingly, instead of trying to sell
them something they don’t want, or need. - Thou shall make sure that thou art practicing good hygiene.
How to Handle Customer Complaints
The customer is always right. This is an old saying and one that has been followed by many
companies since the 1800s but it is important to note that it doesn’t matter if they are right or
wrong, the customer always comes first and should be treated with respect.
There are many ways to handle a customer complaint. The best way to do so will depend on the
situation, then how serious the complaint may be. If a customer complains about an issue with
their order or service, it is important to listen to them carefully and make sure they know you are
listening by nodding your head or making eye contact with them as you speak.
Conclusion: The Importance of Following the Law and Why It’s Important
The conclusion of this section is that it is important to follow the law and why it’s important and the
reason for this is because if you do not follow the law then you will have to pay fines and your
company will have legal issues.
Maximize Your Marketing Efforts: How to Build an Effective Lead Scoring System
Lead scoring can be defined as a process of assigning numerical values to leads then is based on their
potential.
Leads are scored based on their level of interest and the likelihood of them converting into a
customer, then they are used by marketers to prioritize leads and allocate
marketing resources more efficiently.
A lead scoring system is an essential part of any business that wants to grow and it helps in the
following ways:
- Prioritizing the best leads for sales reps
- Determining which leads need better nurturing
- Identifying which prospects are likely to convert into customers
- Allocating marketing resources more effectively